Master Digital Marketing: From Campaigns To Professional Freelancing

5. Facebook Advertising – 03
• Facebook Shop Creation
• Adding Products in Facebook Shop
• Facebook Commerce Manager
• What is Facebook Pixel?
• How to Create Facebook Pixel
• Setup Facebook Pixel on Your Website
• Setup Different Pixel Events
• Facebook Retargeting
• Concept of Remarketing Strategy
• Create Different Custom Audiences
• Create Lookalike Audiences
• Evaluating and Optimizing the Performance of Ad Campaigns
6. SEO Overview
• What is SEO, How Tt Works
• Importance of SEO, Types of SEO
• Google Algorithms, Google Ranking Factors
7. Keyword for SEO
• What is Keyword, Types of Keywords
• Keyword Research: Free and Paid Methods
8. AU about Website
• What is Domain, Domain Best Practices for Websites
• What is Hosting, Buying Procedure for Domain & Hosting
• What is CMS, WordPress CMS Installation and Basic Customization
9. Content Strategy & On-Page SEO
• Content Planning from the Selected Keywords
• What are Quality Contents?
• SEO and User-Friendly Content Writing
• Complete On-Page SEO using Yoast/Rank Math plugin
10. Technical SEO – 01
• Google Search Console Setup and Overview
• Google Analytics Setup and Overview
11. Technical SEO – 02
• Google Tag Manager Setup and Overview
• SEO Error Fixing: Accessibility & Indexation, Accelerated Mobile Pages, Meta
Data Missing, Status Codes (200, 30 I, 302, 304, 404)
12. OFF Page -01
• Anchor Text Planning
• Link Building Planning
• Comment BackJink
• Profile Backlink
• Social Bookmarking
13. OFF Page – 02
• Guest Posting

• Web 2.0
• Article Submission
• Document Sharing Backlink
• Govt. & Edu. Back.link
14. Local SEO
• What is Local SEO, Importance
• NAP Idea and Consistency
• Google My Business (GMB)
• Citation
15. YouTube Introduction
• Why Y ouTube?
• What is Niche, How to Choose a Profitable Niche for YouTube?
• YouTube Content Ideas for Your Niche, Content Planning
• Channel Level: YouTube Graphics Design and Best Practices
• YouTube Channel Optimization
• YouTube Dashboard, Analytics
• Video Level: Video Optimization On-Page and Off-Page
• Earning Scopes
16. lnstagram
• Niche Selection
• Create a Powerful Account (Business Profile)
• Handle, Name, Display Photo, Bio, CTA
• Content Plan
• Listening from Popular Brands
• Acting Like a Human, Not Like a Business
• Optimal Posting Times and Strategies
• Exposure – Hashtag, Social Sharing
• Instagram Marketing (Basic): Audience, Place Identification, Short Tenn/Long
Term Goal, Competition
• Instagram Tools: Schedule Post, Design Tool, Marketing Tool
• Paid Marketing (Sponsored)
17. Google Ads – 01
• Overview of Google Ads
• Account Setup
• What is an MCC Account? How to Create an MCC Account?
• Access Management in an MCC Account
• Creating an Ad Account under MCC with Billing
• Basic Navigation of Google Ads Account
18. Search Ad
• What is a Search Ad? Difference Between SEO and SEM, Benefits of SEM
• How to Create a Search Campaign
• Campaign Setup and Targeting
• Ad Group Setup
• Ad Setup

• Campaign Analysis and Reporting
• Keyword Research with Keyword Planner
• Importance of Choosing the Right Keywords
• What is Keyword Planner? How to Explore Keywords for a Specific
Niche/Product?
19. Google Ads – 02
• Display Ad Overview of Display Ad/Web Banner
• Display Ad Ecosystem, Ad Serving Types: Fixed Banner, Ad Networks, DSP,
PMP
• Display Ad Through Google Ads/Examples
• Campaign, Ad-group, Ad Setup Walk-through
• Targeting Options: Affinity Audience, In-market Audience, Remarketing List
• Placement, Topic & Keywords
• Bidding Model: CPM, CPC, vCPM
• Optimization and Reporting
• Ad Policies (Banner Sizes, < l 50kb, Frame Rate, etc.)
20. Video Ad
• Overview and Types of YouTube Ads
• Trueview/Skippable Ad, Bumper/Non-skippable Ad
• Campaign, Ad-group, Ad Setup Process
• Choosing the Right Targeting Based on Product/Niche/Audience
• Bidding Model: CPM, CPV
• Measurement Metrics (View Through Rate, CTR, Watch Percentage, etc.)
• Optimization and Reporting
21. Wrap Up
• E-mail Marketing: Email Marketing Intro, Sign up for MailChimp & Choosing a
Plan, Create a Campaign, Create an Email, Email Content, Analytics in
Mail Chimp
• Linkedln Marketing: Setting Up Your Linkcdln Profile, Accomplishments, Media, Articles & Posts, Company Profile Creation & Management
• ABC of Pod cast
• Pinterest Marketing: Account Creation, Profile Setup, Pin & Board Creation, Pinterest Ads
• Redd it Marketing: Reddit Account Creation, Joining Targeted Communities, Redd it Marketing Strategy

Freelancing Class 1: Branding

1. Branding – OWN SEO
• Create Social Media Accounts with the Same Name and Picture
2. How to Create Own Portfolio
3. Keep an Updated Portfolio

Freelancing Class 2: Fiverr

1. Guideline to Fiverr Account Creation
2. Fiverr Gig Creation
3. Fiverr Tips and Tricks
4. Payoneer Account Creation

Freelancing Class 3: Upwork

1. Introduction to Upwork
2. Guideline to Upwork Account Creation
3. Upwork Bidding
4. Upwork Cover Letter Writing
5. Upwork Tips and Tricks

Freelancing Class 4: Freelancer.com

I. Introduction to Other Marketplaces (Freelancer.com)
2. Account Creation
3. Tips and Tricks
4. Marketplace Profile Links
WHO WILL BENEFIT: The course is designed to benefit a wide range of individuals seeking to thrive in the digital landscape. Potential beneficiaries include: I. Freelancers targeting digital marketing services on platforms like Fiverr or Upwork 2. Entry-level professionals buiJding a digital marketing career 3. Business owners leveraging digital marketing for growth 4. Students and recent graduates gaining practical job market skills 5. Tech enthusiasts exploring the digital marketing landscape 6. Professionals transitioning into a digital marketing career